Meeting January 24: The Science of Social Media with Dan Zarrella
The Science of Social Media
by Dan Zarrella – Author, Social Media Scientist at HubSpot
This month, Dan Zarrella – Author, Social Media Scientist at HubSpot – will discuss ‘The Science of Social Media’.
“I go to a lot of social media conferences and read a lot of social media advice and most of it is what I call ‘unicorns and rainbows.’ Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with – I’m not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically. I like to get beyond the unicorns and rainbows into the real data, the real science about why people behave the way they do online and how we as marketers can leverage that behavior.”
One lucky guest will receive Dan’s recently released “The Facebook Marketing Book”.
Speaker Bio:
Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of two O’Reilly Media books: “The Social Media Marketing Book” and “The Facebook Marketing Book”. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.
He has spoken at numerous conferences, including: PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he currently works as “The Social Media Scientist” at HubSpot.
View Dan’s full bio here: http://danzarrella.com/bio
We will live-tweet at #HarvardSocial09 but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/
Dan’s presentation will be recorded, and possibly streamed (details forthcoming). Lunch is allowed and BYO.
When:
Monday, January 24, 12:30 – 2:00 P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible); the library requires a Harvard ID – visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne or Nicholas Lamphere or by registering at http://harvardsocial09.eventbrite.com.
We hope to see you there!
Harvard University Social Media User Group
Meeting: Monday, June 21 – Talking About Social Media and Government
Hello all.
Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting, Monday, June 21, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.
The Lamont Library requires a Harvard ID; visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne, or Nicholas Lamphere.
Talking About Social Media and Government
by Ari Herzog, Principal of Ari Herzog & Associates and Newburyport City Councilor
MySpace, Facebook, Twitter, YouTube, and Flickr were instrumental tools in the elections of President Barack Obama, Senator Scott Brown, and countless politicians around the world. Social media is rewriting the tradition of campaign fundraising and introducing us to the concept of cause marketing. Join Ari Herzog for an interactive discussion of how social media is impacting government and why YOU are more important than ever.
Speaker Bio: Ari Herzog is the principal of Ari Herzog & Associates, providing online media strategies in digital marketing and cloud computing. He writes a social media marketing blog at http://ariwriter.com/ and contributes to the Huffington Post. A former manager in state and local government, he is an elected city councilor in Newburyport, Massachusetts, and the social media expert for the American Society for Public Administration. Ari holds a Master in Public Administration from Suffolk University.
We will live-tweet at #HarvardSocial07, but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/
When:
Monday, June 21, 12:30 – 2:00 P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible)
The Lamont Library requires a Harvard ID; visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne, or Nicholas Lamphere.
We hope to see you there!
ABCD-Harvard University Social Media User Group
http://twitter.com/HarvardSocial
CWD offering four new social media courses
Harvard Human Resources’ Center for Workplace Development (CWD) is offering four new Social Media courses (all are hands-up workshops) ranging from Introduction to Social Media to advanced strategies, including an all-Twitter offering:
Each course is limited to 12 attendees, so sign up now! Courses include: Introduction to Social Media, Professional Social Networking, Social Media Strategy, and Twitter and Its Applications.
The courses are only available for Harvard employees (HUID holders), but descriptions can be found here: http://bit.ly/b7EGgl
Meeting: Tuesday, May 18 – Crowdsourcing the Impossible
Hello all.
Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting Tuesday, May 18, 12:30 – 2:00 P.M. in the Weil Town Hall at The Hauser Center for Nonprofit Organizations (Belfer Building), located at the Kennedy School (not our usual day or location); feel free to forward this to appropriate/interested parties and groups.
Space is limited; please register here: http://harvardsocial06.eventbrite.com/
We have public wireless internet access and will live-tweet at hashtag #HarvardSocial06
Crowdsourcing the Impossible
by Patrick Meier, Director of Crisis Mapping at Ushahidi
This month, Patrick Meier – Director of Crisis Mapping at Ushahidi and former co-director of the Harvard Humanitarian Initiative’s (HHI) Program on Crisis Mapping and Early Warning – will discuss “crowdsourcing the impossible”.
How did hundreds of student volunteers around the world use Ushahidi to save hundreds of lives in Haiti? How did these volunteers, most of whom spent weeks on end on their laptops in a dimly-lit school basement in snowy Boston, revolutionize humanitarian response and receive an Award for Excellence by the 2nd in command of NORTHCOM? How did they process and map thousands of urgent life-and-death text messages from Haiti in near real-time? And how did the volunteers come to Skype live with the Search and Rescue (SAR) teams in Port-au-Prince to directly support urgent relief efforts? Why did they get emails from the World Food Program and the USS Aircraft Carrier Vinson in the middle of the night? How did they get direct access to Digital Globe’s very high resolution imagery and to SOUTHCOM’s video footage from military drones? Indeed, how did they crowdsource the impossible?.
Speaker Bio:
Patrick Meier is the Director of Crisis Mapping at Ushahidi and the co-founder of the International Network of Crisis Mappers. At Ushahidi, Patrick recently launched and spearheaded the deployments in Haiti and Chile. He was previously the co-director of the Harvard Humanitarian Initiative’s (HHI) Program on Crisis Mapping and Early Warning. Patrick has consulted for numerous international organizations including the UN, OSCE and OECD on crisis mapping and early warning projects in countries ranging from the Sudan and Thailand to East Timor and Colombia. Patrick is also a PhD candidate at The Fletcher School/Tufts where his dissertation focuses on the role of technology in civil resistance against repressive regimes. He has an MA in International Affairs from Columbia University and is an alum of the Sante Fe Institute (SFI) Complex Systems Summer School. Patrick blogs at iRevolution.net.
Additional Resources:
- “Wag the Dog, or How Falsifying Crowdsourced Data Can Be a Pain” – http://irevolution.wordpress.com/2010/04/08/wag-the-dog/
- “My TEDx Talk: From Photosynth to ALLsynth” – http://irevolution.wordpress.com/2010/04/16/photosynth-to-allsynth/
- TED blog: Ushahidi aggregates, disseminates Haiti crisis info: Q&A with Patrick Meier – http://blog.ted.com/2010/01/ushahidi_brings.php
- Speaker at Chirp: The Official Twitter Developer Conference – http://chirp.twitter.com/speakers.html
- Tufts Roundtable: The Future of News: Mobilizing the Masses to Write the First Draft of History – http://tuftsroundtable.org/irevolution/2909-the-future-of-news-mobilizing-the-masses-to-write-the-first-draft-of-history
- Speaker at Where 2.0 Conference 2010 – http://en.oreilly.com/where2010/public/schedule/speaker/82425
Time permitted, we may open the floor to discussion of social media, crowdsourcing, and related topics.
When:
Tuesday, May 18, 12:30 – 2:00 P.M.
Where:
Weil Town Hall, The Hauser Center for Nonprofit Organizations (Belfer Building), Harvard Kennedy School: http://bit.ly/HauserCenter
Space is limited; please register here: http://harvardsocial06.eventbrite.com/
We have public wireless internet access and will live-tweet at hashtag #HarvardSocial06
We hope to see you there!
ABCD-Harvard University Social Media User Group
Chat, Tuesday March 23, 12:00 – 1:00 P.M., “Introduction to social media: Uses in the everyday workplace”
Hi all.
I thought you might be interested in my HARVie Chat, Tuesday March 23, 12:00 – 1:00 P.M. titled “Introduction to social media: Uses in the everyday workplace”. Please see a brief description – in addition to other scheduled chat descriptions – at:
http://harvie.harvard.edu/Employee_Community/Chats/
— Additional details —
Description: Social media tools are being utilized across Harvard University – and higher education, in general – to disseminate and consume news, promote events and conferences, foster internal and external collaboration, recruit, job search, develop professional networks, enable greater communication, and to increase website traffic and ticket sales. While your interests and goals for using social media may be specific (to a particular tool), please join our chat to learn about current and popular social media tools – potentially including blogs, Twitter, Yammer, LinkedIn, Facebook, YouTube and Flickr – and to address your questions, concerns, and possible misconceptions of their use in the everyday workplace.
Intended Audience: Anyone interested in learning the basics of social media and how, where and why to use them in the everyday workplace
Regards, Nick
Harvard University Social Media User Group
http://abcd-socialmedia.scribo.harvard.edu/
http://twitter.com/HarvardSocial
Meeting: Monday, March 22 – Shooting/Cutting/Posting/Tracking Your Video Online
Hello all.
Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting, Monday, March 22, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere).
Shooting>Cutting>Posting>Tracking Your Video Online
This month, Michael Byrne from the Hauser Center for Nonprofit Organizations will talk about some of the non-obvious costs and benefits of putting video online, and setting up a shared resource for Harvard affiliates in creating and posting their video. He will discuss the online video plans for the Hauser Center and various mistakes and lessons learned along the way. Also, some quick ways to generate video content will be discussed.
When:
Monday, March 22, 12:30 – 2:00 P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible)
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere).
We hope to see you there!
ABCD-Harvard University Social Media User Group
Meeting: Monday, February 22 – Word + Character + Book: Integrating WordPress, Twitter and Facebook
Hello all.
Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting, Monday, February 22, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere).
Word + Character + Book: Integrating WordPress, Twitter and Facebook
This month, Scott Lozier will demo how the Office for the Arts at Harvard tweets, shares and blogs. Come share your experiences.
site: http://ofa.fas.harvard.edu/
blog: http://ofa.fas.harvard.edu/wordpress/
twitter: http://twitter.com/harvardarts
facebook: http://www.facebook.com/HarvardArts
We will live-tweet at #HarvardSocial04, but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/
When:
Monday, February 22, 12:30 – 2:00 P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible)
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere).
We hope to see you there!
ABCD-Harvard University Social Media User Group
Meeting: Monday, January 25 – New Year’s Resolution: Develop and Implement a Social Media Strategy | Or: How I Learned To Stop Worrying And Love The Tweet…In Just 15 Minutes Per Day*
Hello all.
Please come join us or invite a colleague to our next ABCD-Harvard University Social Media User Group meeting, Monday, January 25, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.
The Lamont Library requires a Harvard ID; visitors will need to pre-register (added to the library guest list) by contacting Scott Lozier, Michael Byrne, or Nicholas Lamphere.
New Year’s Resolution: Develop and Implement a Social Media Strategy
Or: How I Learned To Stop Worrying And Love The Tweet…In Just 15 Minutes Per Day*
This month, we will provide an introduction to many current and popular social media tools – including blogging, Twitter, Yammer, LinkedIn, Facebook, YouTube, and Flickr – to help discuss how you (your unit, department, or team) could develop a strategy for the effective implementation and support of social media tools to meet your business goals (read: New Year’s resolution).
Throughout the discussion, we will provide case study feedback from a recent social media training pilot that involved the introduction and implementation of the tools listed above. Please note: the business goals of the pilot group are likely unique, although we will discuss how your audience, content, team/individual responsibilities, tools, and workflow should all be taken into consideration before attempting a successful social media strategy.
There are currently many roadblocks to the successful research, development and implementation of a social media strategy; we hope the takeaway from this meeting is a roadmap – with shortcuts – for how you could reach your individual business goals. Additionally, we will be providing resources on the tools discussed, how to integrate each into a cohesive strategy, and how to communicate the value (and real cost) of social media.
* impossible
We will live-tweet at #HarvardSocial03, but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/
When:
Monday, January 25, 12:30 – 2:00 P.M.
Where:
Forum Room, Lamont Library (wheelchair accessible)
The Lamont Library requires a Harvard ID; visitors will need to pre-register to be added to the library guest list (contact Scott Lozier, Michael Byrne, or Nicholas Lamphere).
We hope to see you there!
ABCD-Harvard University Social Media User Group
http://abcd-socialmedia.scribo.harvard.edu/
http://twitter.com/HarvardSocial
Meeting: Wednesday, November 18 – Where, How and Why Harvard University Uses Social Media (Panel Discussion and Demonstration)
“Where, How and Why Harvard University Uses Social Media” – Wed, Nov 18th @ 3:30 –5:00pmThe Harvard Social Media, Web, and CMS working groups are excited to announce the upcoming joint meeting:
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“ Where, How and Why Harvard University Uses Social Media (Panel Discussion and Demonstration)”
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Back by popular demand, we are hosting a panel discussion on Social Media and the current applications in use across the University.
Presenters will talk in detail about their strategy, goals, and lessons learned with Social Media in support of organizational needs/goals.
In addition, the discussion with touch upon specific business cases for using Social Media, along with tangible advice for harnessing the power of community generated content.
Confirmed Speakers:
- Jeff Dunn, Web Coordinator, Harvard Law School
- Perry Hewitt, Director of Digital Communications and Communications Services, Harvard Public Affairs & Communications
- Michelle Pearse, Librarian for Open Access Initiatives & Scholarly Communication, HLS Library
- Celia Maccoby, Assistant Director, Undergraduate Programs in the Harvard College Fund
- Crista Martin, Director for Marketing and Communications, Harvard University Dining Services
The D E T A I L S :
Date: Wednesday, November 18th @ 3:30 –5:00pm
Location: Lamont Library, Forum Room – MAP: http://bit.ly/lamont_library
Note for Non Harvard ID Card holders: RSVP as soon as possible with christopher_traganos@harvard.edu to be added to the Library guest list for Nov. 18th.
The A D O B E E N D – O F – Y E A R R A F F L E :
All attendees are invited to participate in the Web Working Group’s 2009 Adobe CS4 raffle. Enter your name at the meeting for a chance to win the full Adobe Creative Suite 4 package, courtesy of our friends at Adobe Systems.
Please send any questions regarding the meeting to Nick [nicholas_lamphere@harvard.edu] or Chris [ christopher_traganos@harvard.edu ].
Looking forward to the discussion,
Harvard Social Media User Group
Harvard Web Working Group
Harvard CMS Working Group
Meeting: Monday, October 19 – Where, How, and Why Harvard University Uses Twitter (Panel Discussion and Demonstration)
Please come join us or invite a colleague to our inaugural ABCD-Harvard University Social Media User Group meeting, Monday, October 19, 12:30 – 2:00 P.M., in the Lamont Library Forum Room; feel free to forward this to appropriate/interested parties and groups.
Please RSVP! The Lamont Library requires a Harvard ID; visitors will need to pre-register (contact either co-chair if you (or colleagues/guests) are not on the “abcd-social” email list and/or do not have a Harvard ID).
Where, How, and Why Harvard University Uses Twitter (Panel Discussion and Demonstration)
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