The Science of Social Media
by Dan Zarrella – Author, Social Media Scientist at HubSpot
This month, Dan Zarrella – Author, Social Media Scientist at HubSpot – will discuss ‘The Science of Social Media’.
“I go to a lot of social media conferences and read a lot of social media advice and most of it is what I call ‘unicorns and rainbows.’ Stuff like ‘engage in the conversation’ or ‘hug your followers.’ It’s good sounding advice, and hard to disagree with – I’m not going to tell you to punch your customers in the face. The problem is that it’s not based on anything more substantial than what ‘feels right’ typically. I like to get beyond the unicorns and rainbows into the real data, the real science about why people behave the way they do online and how we as marketers can leverage that behavior.”
One lucky guest will receive Dan’s recently released “The Facebook Marketing Book”.
Dan Zarrella is an award-winning social, search, and viral marketing scientist and author of two O’Reilly Media books: “The Social Media Marketing Book” and “The Facebook Marketing Book”. He has a background in web development and combines his programming capabilities with a passion for social marketing to study social media behavior from a data-backed position and teach marketers scientifically grounded best practices.
He has spoken at numerous conferences, including: PubCon, Search Engine Strategies, Iowatasmic, Convergence ’09, 140 The Twitter Conference, The Cool Twitter Conference, WordCamp Mid Atlantic, Social Media Camp, Inbound Marketing Bootcamp, and Social Fresh Nashville, and he currently works as “The Social Media Scientist” at HubSpot.
View Dan’s full bio here: http://danzarrella.com/bio
We will live-tweet at #HarvardSocial09 but you will need to pre-register laptops for wireless internet access: https://autoreg.fas.harvard.edu/
Dan’s presentation will be recorded, and possibly streamed (details forthcoming). Lunch is allowed and BYO.
Monday, January 24, 12:30 – 2:00 P.M.
Forum Room, Lamont Library (wheelchair accessible); the library requires a Harvard ID – visitors will need to pre-register (added to the library guest list) by contacting Michael Byrne or Nicholas Lamphere or by registering at http://harvardsocial09.eventbrite.com.
We hope to see you there!
Harvard University Social Media User Group